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Professor Cordell Schulten"Pondering the persistent questions of life with my students." -Professor Cordell Schulten


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Home > Support > Corporate Support > Demographics

St. Louis Public Radio is the market leader among affluent, educated listeners in St. Louis!

Highest Ratings

St. Louis Public Radio now reaches an average of 200,000 different listeners weekly--our highest number ever M-Su, 6 a.m. - Midnight.

Number One Among Post Graduates

St. Louis Public Radio listeners are more likely to have a post-graduate degree than any other media consumer in the region (The Media Audit, Oct-Nov 2010).

Affluent Audience

St. Louis Public Radio ranks as the number one single media outlet in St. Louis among persons 18+/ HH $150K+. (Cume Rating, The Media Audit, Fall 2010) and 73 percent of listeners earn a household income of over $50,000.

Man with headphonesSt. Louis Public Radio Listeners Tune In

St. Louis Public Radio's "Time Spent Exposed" is over 4.4 hours per week for persons 18+, M-Su, 6 a.m. - Midnight. (Arbitron, May 2011). St. Louis Public Radio reduces "clutter" with fewer and shorter breaks so that underwriting announcements are actually heard--unlike traditional commercial radio.

Political Diversity

The political spectrum is well represented by the NPR audience.  26 percent of listeners classify themselves as very or somewhat conservative; 23 percent sit in the middle of the political road; and 36 percent describe themselves as very or somewhat liberal. (Source: NPR Listener Profile, 2011).

Positive Perception of Sponsors

Studies show that NPR Listeners perceive public radio sponsors to be honest, socially responsible, and providers of a quality product or service. Sixty-two percent of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio (MRI Doublebase).

 

Affluent: 73% of listeners earn a household income of over $50,000

The Basics on a Not-So-Basic Audience:


Mean Individual Income: $84,281

Mean Age: 51

Home Owners: 88%

Mean Home Value: $286,485

 

 

 

 

Adults: 77% of listeners are 35-64 Educated: 81% of listeners are college educated

 

Need more information?

Contact Frank Pfau, Corporate Support Manager
(314) 516-5085
fxpfau@stlpublicradio.org